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TAG | lumia 720

Aug/13

17

Nokia Lumia Review

With the arrival of the Lumia 720, Nokia has  what could be described as a full house  of Windows  Phone  8-based Lumia mobiles  covering a range of prices, screen size  and capabilities. To recap   in case  you’ve missed  anything  in recent months, the  Lumia rang of Windows Phone 8-toting  handsets comprises the Lumia 520, 620, 720, 820 and  920. Oh, and there’s also the Lumia  900, 800, 510 and 610. That’s nine Windows Phone 8 handsets in the current  Nokia  rang. With price tag of

If you want to  confuse  the average prospective purchaser there is no better way  than to offer them too  much choice, and when  you combine lots  of products into three  different line ( the ’00′,’10′,’20′ series ) then  you’re  heading  for trouble. At lowest available discounted   price on

Shopclues( no coupon required) and Snapdeal ( No Coupon  required ) Nokia Lumia 720 is real steal. discount   Add  in how the handset names  don’t actually mirror   value for money  and you might really  have a problem. For  example, I thought the Lumia 520  was  a lot  better value than the more expensive 620.

Certainly, there’s nothing middle-of-the-road about  the Lumia 720’s design. The rubberized polycarbonate shell is distinctively  Lumia and high quality. The  backplate is very tough, I couldn’t significantly bend or bow this phone in my hands. The rubbery  finish is good for grip. The backplate wraps around the four sides of the phone adding  toughness to the edges and corners. If it’s robust and tough you are after, then the Nokia Lumia 720 has that nailed. Oh, and that Nokia trademark  of making its Lumia  rang available in a variety of  colours is here  too. As well as  black  and white  there are blue, red and an amazing canary   yellow option too.

The  backplate  is fixed-it doesn’t  come off to let you get at the  battery. Your micro-SIM goes into    a caddy on the top of the  chassis. The right edge is very familiar, with its Lumia-esque volume rocker, power button and camera button. They’re coloured  the same as the surroundings so they blend  in, and are slightly raised so they are easy to find by touch alone.

The  Lumia 720 has a relatively  large screen at 4.3 inches, and it is sharp, bright and clear.The IPS technology  mean colours   are vibrant   and Nokia’s own  ClearBlack  technology plays its part in providing good screen readability too.

The screen resolution is relatively low at 800 x 480 pixels, but as  I’ve noted in the past the Windows Phone user interface is friendly to lower resolutions. It is when you break out of the cage and  go onto the web, or start reading emails that the lower resolution grates. Zooming and   scrolling are required more than they’d be on higher resolution screen.

The screen, incidentally, is one of those  that is glove-friendly. As the summer month rock in that might not matter, but come winter it could be a feature to please.

Looking under the hood, the specifications are about  what you  might expect  for  a mid-range handset. The Qualcomm Snapdragon S4 is a dual-core model and runs at 1GHz. It is supported by just 512MB or RAM and this means the Lumia 720 doesn’t fly under  the fingers as I might have liked it to. But then again it isn’t a juddering disaster either. It does the job.

To end  this  judgement, I’d suggest the phone for purchase, and for a place to purchase it at, is no other than snap deal.com as they offer the lowest of prices.

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