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CAT | Internet Marketing

There is no doubt that social media has changed the way we connect with each other on the Internet, but things have changed that has made social media bit less “social.” We have so many friends and connections that it’s hard to keep track of what is what when we log into social media.

Lack of Relevant Posts

In our social media circles we are faced wit tons of content that really doesn’t matter because we are saturated in content. We may be looking for relevant posts from our buinesss connections but because we have so many friends and contacts on these sites it’s hard to connect with these people when we really need to. Think of how many friends you have on Facebook or followers you have on Twitter. Chances are you never connect with these people at all. You need a way to manage all these contacts that you have.

Too Many Messages

When you log into Facebook for example you’re often faced with messages from people playing game or doing something that isn’t relevant to what you want to find out. Your important posts are lost in this content. So if you’re working and need to read a post from someone important tit can be hard to find as you have to scroll through all the nonsense to get to that important post. You need a social media manager like Dwibbles (, Hoot suite (, or tweetdeck ( that makes this process easy for you. You can manage all your social media suites using these applications.

Connect With Who You Want

On social media sites you want to be able to connect with the people you contact the most not random people you have picked up along the way. You want to prioritize your feeds so you get the most out of the content that matter to you the most. You only want to see the updates that you need to see not everything else. A program such as Dwibbles can do this for you and actually make your social media experience relevant.

Topics and Contacts

When you use social media you probably only have several important contacts and topics that you use on a day to day basis but you get bombarded by tons of other posts and topics because you’re on someone’s friends list or followers list. This can make it hard to find all the relevant information that’s important to you.

Information Overload

If you have several; social media accounts and most do, you can be faced with far too much content that you just can’t make sense of. It’s like a full time job trying to manage social media. You need an application like Dwibbles because this allows you to manage all your accounts at once so you’re not saturated in content.

If you are tired of trying to manage your social media to get the relevant information you want, programs like Dwibbles can make this process easy for you.


Author Bio:

Eric Santos is a blogger, social media guru, problem solver, and entrepreneur. Eric is the Co-Founder of Dwibbles, and the CEO of Soshowise. Eric received a B.S in Entrepreneurship from CSUF. Eric has served as an Account Manager for the software company Decipher, and has managed accounts for clients such as eBay and PayPal. Check out!

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With the ongoing cliché that ‘content is king’ being constantly bandied around the web, it’s obvious that the web marketing world has changed somewhat. Now, techies who were happy focusing on link-building and on-page optimisation are being forced to delve into social media, copywriting and journalism. What, though, truly defines great content in 2013?

Up-to-date information. Whether you’re a sports equipment manufacturer or a marketing firm yourself, the content you’re providing should always be at the cutting edge of your industry. Without the hot-off-the-press information, you’ll always be lagging behind your competitors. Write about today, not last week!
It provides something useful. If there’s a surefire way to define useless content, it’s probably as content that provides nothing new for anybody. It’s either been released before in some other form, or simply covers an area of your industry that no-one else is really interested in. If you take the time to come up with a really great idea first, then the SEO focused content will practically write itself. Remember, you’re writing for them, not for you.

It catches the imagination. Or, controversy creates cash. Essentially, your content should really grab people’s attention, and make them aware of something they genuinely didn’t know. It should have the ‘wow’ factor. You want to provide information that either offers something completely new, or puts a real unique twist on something already in the public eye.

Be controversial. One of the biggest selling factors in newspaper content is the controversial column by someone with their own strong views. That’s what sells! That’s why it’s curious that so many content providers offer up bland, neutral writing that sounds like its scared of upsetting anyone. Don’t fall into the same trap: hire writers with real, strong opinions. If you can’t budget for that, then create some unique personas and write around them instead. Create a discussion point, and you’re far more likely to attract attention.

Be human. Linked to the above point, it’s important that any content in 2013 carries an air of humanity to it, whether it be through the tone of voice used, the views aired or simply the impression of friendliness given. Some of the most opinionated blogs out there gain readers simply through offering genuine views from people who have a real knowledge of what they’re talking about. This should be the angle that you approach content from: you are, after all, seeking to become a knowledge source yourself.

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