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Archive for February 2014


Sometimes several photographers compete with each other to supersede others and get the best shot of an event. Such situation normally occurs while covering a wildlife happening or a sporting event when a large number of photographers gather at a point and use the best equipments to get the best images of their life. Moreover in such situations where several professional photographers have gathered with their costly camera gears it becomes necessary to have good equipment to impress others, even if you can’t afford it. Most of the photographers in Philadelphia area, at such occasions go to rent camera equipments as most of the good equipments that is used in photography are not affordable to everyone. One very good place to do that is

Though some of them who are paid by the big professional houses can have costly gears with the courtesy of their employer, others can’t afford to get them. People who rent their camera equipment are aware that this is the only source from where they can get that costly equipment for such events. Some of the other reasons for which they rent photography equipments is provided hereunder for your consideration.

Very high price: Most of the good quality camera equipments are very highly priced that even a top class professional photographer in Philadelphia area can not afford to buy it. Apart from the high price this equipment is not used
very often as it’s usually used at some special occasions only. Then what is the fun of spending such a high amount of money on them. They will be more affordable even if you pay good rent for using them for a few days.

Supporting equipment: While shooting an event professional photographers normal carry more than one camera with them to have a standby arrangement with them, in case of any emergency. Instead of buying a standby camera they normally go to rent camera equipment for this purpose. They may or may not use the second camera but its presence ensures them not to worry, if one fails to work.

Trial before buying one: Some of the photographers also use rental camera equipments to have their trial before buying them. If you can afford to buy any photographic equipment even then you may not want to buy it without knowing about their effectiveness and rental equipments positively provides them this opportunity. Moreover rental equipments also allows you to wait till their market is high to buy them at reasonable price.

Immediate replacement: Photographers in Philadelphia area usually go for rental camera equipments whenever they are unable to set their damaged equipment at the time of covering some important event. It is one of the best options you can have available at this situation, instead of missing the coverage of the event.

Thus whether you are a professional photographer or just an amateur, renting camera equipment is more beneficial to you. You need not make excuses of not having suitable equipments for any occasion as you can rent them easily. You can use the rental photography equipment of your choice for any event in a cost effective manner.


Having the right Film Lighting Equipment can make or break the success of a recording and is an essential part of the recipe.

As with the human eye a camera captures images through light.  Depending on what is being filmed and what the director is trying to achieve will affect the lighting design that is implemented.  Film Lighting Equipment is used to provide a specific mood, emotion and atmosphere and without it, it is not possible to see anything clearly.

Broadcast Lighting is particularly needed in order to get proper exposure.  Shooting a scene without any light will make the shot underexposed in the same way in which a camera being used in the dark without a flash would.  Not only would the shot be too dark there would be a severe lack of detail with the worst possible scenario resulting in both the actors and the props on set being unrecognisable.  Too much light on the other hand has the reverse effect and you end up with an overexposed shot that is too bright, washed out and in some cases blindingly white.

In order to ensure that the Broadcast Lighting is suited to the shot the cinematographer and the lighting team utilize a whole range of production equipment.  There is a large amount of lighting equipment available suitable for a whole variety of videoing situations.  Full lighting kits come in a range of sizes and feature standing lights and mounted studio lights.  Some kits including the Datavision DVS-LEDGO-600BCLK Bi Colour Lighting Kit also come with a portable light stand and a carry case included within the price.

In addition to using lighting to create mood and emotion lighting is also used for aesthetic purposes.   Not only can it be used to improve the skin tone of the actors featuring in the recording it can be used to both hide flaws as well as flaunting specific areas.  Soft lighting tends to be used to make beauty shots as harsh light often results in higher levels of contrast which are less pleasing to the eye.

Another reason why artificial lighting is used is due to the fact that it can stimulate different times of day meaning film directors don’t need to wait for a certain time to be able to shoot a specific scene.  Lighting equipment can make it look like morning, afternoon or evening and can even be used to enhance the atmosphere for example making the winter air look colder or making the sun appear hotter than it really is.


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